Privacy Policy

Last updated: 3 October 2026

This policy explains how Rebuttal handles personal data. Contact: gabe@rebuttalsupport.com

What we collect

• Contact details you give us: name, email, business name and store URL.
• Your answers on our order form.
• Billing details, processed by Stripe. We never see or store your full card number.
• Store data you connect or forward to us, such as orders, delivery tracking and customer messages, used only to build evidence packs.
• If you fill in our form after clicking an ad or a tagged link, which ad or link brought you (for example the campaign name and the ad’s click ID), so we can tell which ads work.

Why we use it

To provide the service you’ve paid for, to reply to your enquiries, and to keep the records the law requires.

Who we share it with

Service providers that help us run Rebuttal: Stripe for payments, our website and database host, our email provider, and the AI provider that helps us draft evidence packs, and, if you accept cookies, the ad platforms we use (Google, Meta and Reddit). Some are based in the US and protect your data under recognised safeguards. We don’t sell your data.

Cookies and ads

We only use advertising cookies if you say yes on our cookie banner. If you do, Google, and Meta or Reddit when we advertise there, set cookies that tell us whether our ads lead to sign-ups. Without your yes, we don’t load them at all. We keep your choice on your device so we don’t ask again, and you can change it at any time with Cookie settings at the bottom of the page.

Businesses we email

If you run an online store, we may email you about Rebuttal using a work email address published on your store’s website or listed in Apollo, a business contact database. We only do this for companies, never sole traders in the UK, we say in the email where we found your address, and we stop as soon as you ask. We rely on legitimate interests for this, and we keep a note of anyone who asks us to stop so that we don’t email them again. If you’d like to know what we hold about you or your business, email us.

How long we keep it

Evidence packs and dispute data for up to 18 months. Billing records for 6 years, as UK tax rules require.

Your rights

You can ask to see, correct or delete your data, or object to how we use it, by emailing us. If you’re unhappy with our response, you can complain to the Information Commissioner’s Office at ico.org.uk.